Director – John Brahm, Screenplay – Crane Wilbur, Producer – Bryan Foy, Photography (b&w, 3-D) – Bert Glennon, Music – Arthur Lange & Emil Newman, Special Effects – David Koehler, Magical Effects – Bob Haskell, Makeup – George Bau & Gustaf Norin, Art Direction – Frank Sylos. Production Company – Columbia
Vincent Price (Don Gallico), Mary Murphy (Karen Lee), Donald Randolph (Ross Ormond), Patrick O’Neal (Lieutenant Alan Bruce), Eva Gabor (Claire Ormond), Lenita Lane (Alice Prentiss), John Emery (The Great Rinaldi), Jay Novello (Frank Prentiss)
Don Gallico, an inventor of magician’s tricks, makes his debut as a stage magician Gallico the Great. However, his premiere is thwarted by his employer Don Ormond who uses a legal injunction to prevent Gallico from using tricks that Gallico invented while in his employ, claiming they are owned by him. In anger, Gallico feeds Ormond into the buzzsaw that he uses for a sawed woman trick. Gallico then covers up the crime by using his disguise skills to impersonate Ormond and hire rooms claiming to be him. However, when others soon threaten to expose him, Gallico is forced to murder again.
The Mad Magician was without any question an attempt to copy House of Wax (1953). House of Wax came out the year before this and featured Vincent Price as a mad waxworks proprietor. It proved to be a huge success and was the most successful of the mid-50s fad for 3D films. The Mad Magician brings back Vincent Price, again going bonkers in grandly Grand Guignol style in a period setting, although this time playing a stage magician instead of a waxworks proprietor. Like House of Wax, The Mad Magician was also shot in 3D and features Crane Wilbur on script.
The Mad Magician was directed by John Brahm, who attained some favour with the psycho-thrillers The Lodger (1944) and Hangover Square (1945), both featuring big man Laird Cregar, as well as directed uncredited scenes for Siren of Atlantis (1948). By the time of The Mad Magician a decade later, Brahm’s career had undeniably wound its way down toward the impoverished end of a studio’s production list. Brahm’s psycho-thrillers all trade in thoroughly melodramatic psychology. The plot here requires ludicrous contrivations such as Vincent Price deciding he needs to disguise himself as each person he kills, even deciding to go and hire rooms disguised as the first victim. With equally improbable contrivation, the landlady he hires the room from also happens to be a mystery writer.
There are some occasionally effective twists – like where Vincent Price leaves a bag containing a severed head in a carriage and the bags get mixed up. There is an entertainingly nasty scene early on where Price beheads one victim with a buzzsaw and a good climax with a victim about to be fed into a furnace. Brahm also borrows a trick he used in Hangover Square of the killer disposing of a body in a public bonfire. The magic tricks that open the film are reasonably good, even if some of them are too obviously staged as 3D gimmicks. However, the whole film is too cheap, its melodramatic plot too dull and contrived for such occasional Grand Guignol moments to add up to a worthy film.